My Collection

30/11/2016

Brand campaign

Sard Wonder undergoes a refresh in Australia and New Zealand

Trusted by generations of Australian and Kiwi families, Sard Wonder underwent a makeover in September. Additionally, the Sard Wonder Super Power spray and soaker were also introduced to the market.

The Henkel Laundry & Home Care team reinvigorated the brand to make it more appealing to a younger generation of home makers and to better showcase the brand’s stain removal power.

Ashlee Kilov, Brand Manager, Laundry & Home Care, Henkel Australia and New Zealand (ANZ), said, “The Sard Wonder Super Power range provides a concentrated formula that targets even the toughest stains, including grass, dirt, tomato sauce and even red wine. We are certain that our stronger formulas will satisfy the needs of active families and parents with little time.”

To raise awareness of Sard Wonder’s innovation, the team has developed unique campaigns for ANZ.  

In New Zealand, the campaign features Di Kaino, wife of rugby union star Jerome Kaino, who demonstrates how Sard Wonder Super Power helps her keep her young family’s clothes clean and stain-free. Watch some of the videos here.

In Australia, digital-specific videos have been developed to announce the Super Power range. Watch these here.

Across both markets, the campaigns are being delivered through social channels, such as Facebook, YouTube and Google Search.

“Although the Sard Wonder Super Power range has only just been launched, we’re confident that it will become a household name,” said Ashlee.

The new Sard Wonder Super Power spray and soaker have been introduced to the Sard Wonder range.

The new Sard Wonder Super Power spray and soaker have been introduced to the Sard Wonder range.