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30/06/2017

Shaping our future together

Creating sustainable value

As a founding member of the German-Australian Chamber of Industry and Commerce, Henkel Australia and New Zealand (ANZ) is honoured to celebrate the Chamber’s 40th anniversary, and is proud of its successful collaboration which has been strategically and economically paramount to bilateral business development.

President of Henkel ANZ, Daniel Rudolph, said: “We congratulate the Chamber on 40 wonderful years of service to the business community, in fostering productive bilateral trade between Germany and Australia. This has benefited our regional market, while creating global opportunities for all ANZ businesses.”

Henkel Australia and Henkel New Zealand were established in 1975 and 1988, respectively. With more than 500 employees across six locations in ANZ, Henkel aims to be the most trusted partner to customers and consumers, by offering the best products and winning innovations, as well as the highest quality and outstanding service.  At the same time, the company actively contributes towards improving the well-being of local communities.

Aligned with Henkel’s strategic priorities for 2020 and beyond, which was announced by Henkel CEO Mr Hans Van Bylen in November 2016, Henkel ANZ is centering its businesses and activities on a common purpose: creating sustainable value for all stakeholders.

In the Adhesive Technologies industry, Henkel is a global market leader in adhesives, sealants and functional coatings. This enables Henkel ANZ to bring a wealth of world-class expertise, experiences and solutions to its collaboration with many Australian industries, including food production, mining, and maintenance and repair. As a member of the Standards Australia Review Committee of the Australian Autoglass Industry Alliance, Henkel is lobbying for a new national standard relating to windscreen replacement in order ensure driver safety.  In the dairy industry, Henkel’s groundbreaking hotmelt adhesives was a game changer, helping key customers in the meat and dairy industry to save energy and costs. Across ANZ, Loctite, Technomelt and Teroson are brands which are trusted for their innovation, quality and sustainability.

In Beauty Care, Schwarzkopf is known as a hair expert brand, through its innovation, superior time to market, and holistic approach to empowering consumers and hairdressers through education and digital engagement. In the annual Reader’s Digest Trusted Brands Award, Schwarzkopf was named Australia’s Most Trusted Brand in Hair Care for 2015 as well as New Zealand’s Most Trusted Hair Care Brand for 2016, 2015 and 2011. Its Style Studio Website comes with engaging tools, giving consumers inspirational and how-to content from industry experts. In 2016, Schwarzkopf Retail partnered with Priceline in its second year of “Beauty School”, an event that integrates beauty, education and fashion. 

The Australian Schwarzkopf Professional Hairdressing ‏(PH) Club was established more than 30 years ago to provide mentorship, networking opportunities, training and support to the professional hair care industry. In 2016, the PH Club organised the Journey of Transformation experience, where hairdressers travelled to three locations in ANZ to learn from industry leaders about hairdressing skills and how to develop their careers.

In 2015, Henkel’s Laundry & Home Care business unit acquired from Colgate-Palmolive Company its entire range of laundry detergents and pre-wash brands—including Cold Power, Dynamo and Fab. This established Henkel as one of the largest players in the detergents category in ANZ. To better serve the needs of local consumers, in 2016, it opened a state-of-the-art R&D Innovation Centre in NSW. Notably, the launch of its globally leading toilet care brand, Bref, was a success, resulting in silver and bronze awards at the 2016 Australian POPAI Marketing at Retail Awards.

Our sustainability strategy: Achieving more with less. By 2030, all Henkel products and processes should be three times as efficient as they are today (“Factor 3”). In ANZ, Henkel works closely with customers and value chain players on sustainable innovation projects, to reduce environmental footprint while improving performance. Employees are also strong advocates of giving back to the community, and have supported numerous social initiatives, such as the Cerebral Palsy Alliance, Around the Bay in a Day, Pink Ribbon Day and Shaping Futures.

The Shaping Futures Program, an initiative of Schwarzkopf Professional, was launched in the region in 2013. Several ANZ Henkel Beauty Care employees and volunteers from our partner salons have travelled to developing countries to train less-privileged young people on basic hairdressing skills that could help them create a livelihood and improve their future.

Daniel said, “Amid a challenging business environment, ANZ remains an important market for Henkel. Going forward, in line with Henkel’s strategic priorities for 2020 and beyond, we will focus on driving growth, accelerating digitalization across all our businesses and functions, increasing agility in our organization and teams, and funding our growth through targeted initiatives.”


This is a reprint of the article published on page 26 of the German-Australian Chamber of Industry and Commerce Business News magazine, April to June 2017 issue.

As a member of the Standards Australia Review Committee of the Australian Autoglass Industry Alliance, Henkel is lobbying for a new national standard relating to windscreen replacement in order to ensure driver safety.

Beauty Care employees on the Schwarzkopf Style Studio Digital Platform.

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