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Shaping Futures

Transforming Lives Through Hairdressing

In August 2014, Shaping Futures also started training in the Philippines for the first time. 22 young adults from SOS Village in Lipa took part in the six weeks of training.

Shaping Futures, Schwarzkopf Professional’s unique training program, is a worldwide social initiative dedicated to teaching disadvantaged youngsters the craft of hairdressing so they can forge a brighter future for themselves.

Since the beginning of Shaping Futures in 2008, when a small group of Japanese Schwarzkopf Professional employees travelled to Cambodia to teach basic hairdressing skills to street kids, this project has embodied the belief in the power of education to transform lives. Two years later in 2010, Shaping Futures was launched worldwide with training courses in SOS Children’s Villages in Peru and India, and expansion to Morocco, Latvia, Brazil, Colombia, Vietnam and Russia during the following two years. In 2013, youngsters from Slovenia, Tunisia and South Africa as well as orphans and refugees in Spain and Germany participated in this flourishing program. Then, in 2014 five additional countries, the Philippines, Jordan, Ukraine, Poland and Croatia, joined the worldwide network of change.

Shaping Futures in Australia & New Zealand

The Shaping Futures Program was launched in Australia & New Zealand in 2013. Since then, several Henkel Beauty Care employees and volunteers from our partner salons have travelled to countries such as Vietnam and The Philippines to train less-privileged students basic hairdressing skills.

In its fifth year, Schwarzkopf Professional brought the Shaping Futures initiative to Germany, too. In collaboration with vocational schools in Hamburg and Nuremberg, young refugees are given an opportunity find out whether hairdressing could be a career for them. The goal is to establish a long-term and permanent educational program.

Up to now,1,200 young people in 25 countries have been trained thanks to the volunteer work of almost 250 hairdressers and employees.

Further Proof Points