Henkel Beauty Care holds leading market positions worldwide, and its consumer products business is continuously expanding. The business unit develops, produces and sells numerous successful high-quality products (hair, body, skin and oral), which are available in 150 countries worldwide.
Beauty Care is active in the Consumer Goods as well as the Professional business. In the Consumer Goods business, we want to continue expanding our innovation leadership in the mature markets in order to further grow our share there. In the Professional business, we are continuing our globalization strategy, with particular focus on stimulating our emerging markets. We hold leading market positions in all of the international market segments. Henkel Beauty Care stands for consumer products in the fields of hair colorants, hair styling, hair care, body care, skin care, and oral care. Schwarzkopf Professional is among the world’s three leading suppliers of Professional products.
In the Hair Salon business, Henkel Beauty Care offers a broad portfolio of hair care, hair styling and coloration products exclusively for hair dressers and is among the top 3 beauty companies worldwide and continuously stimulates the market with innovative launches.
Australia and New Zealand
Henkel Australia & New Zealand is active in the retail and professional hair businesses. Its brands receive consistent recognition, with them clinching top spots in the Best in Beauty Awards annually. Most recently, the Schwarzkopf Extra Care Strong Styling Hairspray was awarded the Best Hairspray in the Best in Beauty Awards 2019, among others.
Schwarzkopf was named Australia’s Most Trusted Brand in hair care for 2015, taking the top spot in the Reader’s Digest Trusted Brands Survey. In addition, Schwarzkopf products have been consistently recognised at the Australian Product of the Year Awards.