Laundry & Home Care

Generations trust in Henkel – your expert in washing and cleaning.

The Laundry & Home Care business unit is the cornerstone of Henkel’s success story: It all started with a product from this business sector. In 1876, Fritz Henkel founded the company Henkel & Cie in Aachen, Germany. The company’s first product was a laundry detergent based on sodium silicate, named “Universal-Waschmittel” (universal detergent).

Since then, this branded consumer goods business has grown into a globally active unit with well-known brands, such as Persil, Purex or Pril. For consumers around the world, our brand names have become an integral part of their daily lives. In the markets of relevance to us, our Laundry & Home Care business sector enjoys leading positions on a worldwide scale.

Our Laundry & Home Care product portfolio encompasses:

  • Laundry Detergents
  • Laundry Additives
  • Dishwashing
  • Hard Surface Cleaners
  • Toilet Care
  • Air Care
  • Insecticides

Australia and New Zealand

Henkel is one of the largest players in the Laundry & Home Care category in the Australia & New Zealand region, with brands that have been trusted by consumers for generations.

Donut graphic proportion of total Henkel sales
6,605 million euros sales in 2021

33% of total Henkel sales 2021. Read more facts and figures on

Service & Information

For inquiries:

Let us help you with your laundry queries.
Call our toll-free Consumer Information Centre from 7am – 4pm AEST
Australia: 1300 856 051
New Zealand: 0508 528 637