Australia, Frenchs Forest, Laundry & Home Care

Shopper Activation Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

We promote a holistic Diversity & Inclusion approach. The diversity of our employees, their backgrounds, experiences, talents, knowledge, creativity, and the appreciation of all their individual differences are the foundation for our competitive advantage.

As a multinational corporation, Henkel employs people from 120 nations in almost 80 countries. About 85 percent of our employees work outside of Germany, with more than half of them in emerging markets.


  • Develop a Shopper Marketing annual plan, work with the Category Managers and the Sales Teams to develop detailed activation plans (including e-commerce) to unlock category driving initiatives
  • Conduct post program analysis, reviewing return on investment (ROI) and identifying continuous improvements for future.
  • Manage the Shopper Marketing budget, develop a comprehensive in-store and online plan, to develop and execute plans which deliver the category strategy
  • Point of Sale Development, develop a range of innovative POS concepts aligned with brand objectives and customer needs
  • Support the Sales Team with Go-To-Market Excellence for all new and existing product implementations
  • Manage our space management process, developing a clear planogram (POG) strategy based upon the insights and direction from the Category Development Plan


  • Strong experience within Trade/Shopper/Retail Marketing across FMCG
  • Experience in managing complex projects, even when faced with challenges
  • Excellent time management, planning, attention to detail and organisational skills
  • Outstanding stakeholder management, inter-personal and communication skills
  • Results oriented, entrepreneurial, pro-active, and self-motivating
  • Degree qualified with at least a 2-3 years’ relevant work experience
JOB ID: 21011903
Contract & Job type: Full Time, Regular
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