Germany, Hamburg, Henkel Consumer Brands

Senior International Brand Manager Schwarzkopf Professional (d/f/m)

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Development of brand strategies for key brands within Schwarzkopf Professional Care Category 
  • Competitive analysis, trend management and market research to identify long-term marketing opportunities
  • Project lead for strategic segments as well as innovation pipeline in collaboration with R&D, Supply Chain and Packaging
  • Development and steering of campaign strategies, vision and brand positioning
  • Leading global communication campaigns - from agency briefing over production preparation to digital videos finalization
  • Co-creation and supervision of digital, social media and e-commerce communication of brands in collaboration with Digital Marketing Manager
  • Monitoring brand performance, evaluating success of marketing efforts and identifying areas for improvement
  • Close collaboration and alignment with regional teams


  • Bachelor or Master in Business or Marketing
  • 5+ years experience in Marketing/Product development preferably in the FMCG and specifically Beauty Industry
  • Elevated level of motivation, passion, team spirit and assertiveness
  • The ability to problem solve and think strategically/analytically
  • Proficient in Microsoft Excel, Microsoft Office & PowerPoint
  • Excellent communication and English skills, both oral and written

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24065650
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
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Performance Bonus & Incentives
Performance Bonus & Incentives Company Pension Schemes
Company Pension Schemes Flexible Benefits
Flexible Benefits Employee Share Plan
Employee Share Plan Insurances & Services
Insurances & Services My Henkel Bike
My Henkel Bike Health & Social Services
Health & Social Services Fitness with Urban Sports Club
Fitness with Urban Sports Club On-site Canteens & Restaurants
Note: Perks might vary depending on the job grade.