Schwarzkopf Professional’s Shaping Futures program

Changing lives through hairdressing

Henkel Australia and New Zealand’s Schwarzkopf Professional recruited hairdressers from our partner salons to equip young adults with basic hairdressing skills at the Herman Gmeiner National Training Center in the city of Lipa, the Philippines.

This is part of Shaping Futures, Schwarzkopf Professional’s unique training program – a worldwide social initiative dedicated to teaching disadvantaged youths the craft of hairdressing so that they can build a better future for themselves.

Shaping Futures is one of the main projects done in cooperation with the Fritz Henkel Stiftung Foundation.

This program started training in the Philippines for the first time in 2014.

This year, three groups of professional hairdressers trained the locals over six weeks, with the aim to empower them with practical skills, paving the way for their future employment. To support this, Schwarzkopf Professional facilitates job placements in our partner salons.

These youths live in SOS Children’s Village, a private organization providing alternative care and education to orphaned, abandoned and neglected children. Upon completing five Shaping Futures training modules, each of them received a graduation certificate and a full set of professional hairdressing tools. Chemical hair straightening, a popular trend in the Philippines, was one of the skills taught.

Schwarzkopf Professional drives this program with the belief that education is the most powerful weapon to nurture individuals, especially those who do not have access to traditional educational pathways.

To date, Henkel has trained more than 1800 young adults in 28 countries globally with this program.

The students celebrating their experience with the Shaping Futures Program, which equips them with hairdressing skills.

One of the professional hairdressers demonstrating the correct hair colouring technique to the students.

A note of gratitude from one of the students to the professional hairdressers who mentored her.