09/11/2020

New program accepts all brands of hair care, colour and styling products

Schwarzkopf partners with TerraCycle to launch hair care packaging recycling programs

Schwarzkopf, a Henkel brand and global leader in hair care solutions, has partnered with international recycling leader TerraCycle to make all brands of retail hair care, colour and styling products recyclable nation-wide.

The Schwarzkopf Cares Recycling Program allows consumers to recycle products through TerraCycle’s innovative recycling platform for free.

According to General Manager of Henkel Beauty Care Retail ANZ, Peter Rigby, the program builds on Schwarzkopf’s commitment to taking action when it comes to sustainability.

“We’re proud to be launching the Schwarzkopf Cares Recycling Program in partnership with TerraCycle in Australia and New Zealand. This is one step closer to our goals to ensure all packaging is 100% recyclable or reusable by the year 2025.

“Our partnership with TerraCycle provides an opportunity for all consumers to recycle all brands of hair products. We believe that partnerships such as these are key in our sustainability journey and look forward to growing our sustainability movement as a key pillar within Henkel Beauty Care Retail ANZ,” he said.  

Consumers can collect used packaging from hair care, hair colour and styling products from any brand, and when ready, download a shipping label from the TerraCycle website to mail in for recycling.

TerraCycle Australia and New Zealand General Manager Jean Bailliard said he was pleased that TerraCycle and Henkel have worked together to offer a recycling solution for the whole hair care category, which accounts for approximately 148 million units of packaging annually*.

“The program provides an easy, nationally-accessible solution for all packaging components, including those that can be tricky to recycle through kerbside recycling programs,”he said.

“Not only are we diverting tonnes of plastic from landfill, but by recycling products through this program, consumers can also earn points which can be converted to cash and donated to a charitable organisation of their choice.

“Once we receive the items, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products,” he said.

Henkel is also working to reduce the amount of virgin plastic used in the manufacture of their products by using more recycled plastic, reducing the amount of plastic overall, and using bio-based plastics.

The Schwarzkopf Cares Recycling Program is open to all individuals and groups such as workplaces and community organisations.


*Source: IRI Australia Grocery Pharmacy, Units of Total Hair Sold, MAT to Aug 20

Press Release (43.46 KB)

The Schwarzkopf Cares Recycling Program accepts all brands of hair care, colour and styling products.

Under the Schwarzkopf Cares Recycling Program, used packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.