31/03/2021

Henkel promotes Schwarzkopf LIVE Colour Ultra Brights with first ever TikTok campaign in Australia

Henkel Beauty Care Retail held their TikTok campaign in Australia to promote the Schwarzkopf LIVE Colour Ultra Brights range.

The Schwarzkopf Live Colour Ultra Brights range is catered to young millennials and Gen Zs looking to express their individuality and create their unique styles. According to social media marketing platform Hootsuite, close to 69% of TikTok users globally are aged between 13-24, making it the ideal platform to promote Schwarzkopf LIVE Colour Ultra Brights.

The campaign engaged a range of well-known Australian TikTok creators such as Demi Skinner (@demiskinner), Sam Perry (@sam.b.perry) and Brooklyn Taylor (@sooklyn), who brought to life the transformation trend popular on TikTok with their new hair colours in fun and creative ways.

The campaign performed exceptionally well, overdelivering against all TikTok benchmarks. It reached over 18 million impressions with outstanding completion and engagement rates.

Schwarzkopf LIVE Colour is the leading semi-permanent hair colour brand in Australia and New Zealand, offering a unique and extensive portfolio of semi-permanent and temporary shades. The Ultra Brights range offers bold, trendy shades with vibrant, pastel or metallic finish. Its gentle formula does not contain ammonia or peroxide and delivers superior condition and shine. The ready-to-use, pre-mixed formula is easy and quick to apply and lasts for about 8 washes.

The videos can be viewed at:
@demiskinner Video, Video
@sam.b.perry Video
@sooklyn Video

The Schwarzkopf LIVE Colour Ultra Brights range offers bold, trendy shades with vibrant, pastel or metallic finish. Its gentle formula does not contain ammonia or peroxide and delivers superior condition and shine.