Lovables

Lovables offers a specialised range of laundry detergents for clothes of all colours, including blacks and whites, as well as sportswear that will make you and your family look and feel your best.

Lovables for Colours and Black are specialty laundry detergents that deeply clean clothes and help them look like new for a longer duration. The enzymatic formula is uniquely developed together with external laboratories and suppliers to smoothen damaged fibres and improve light reflection for brighter colours.

With its Care & Refresh product, Lovables also keeps your active wear and modern fibres fresh for a longer duration by neutralizing odours and sustaining the membrane function.