Henkel embarks on local production of Loctite PUR adhesives in Australia
Henkel, a global leader in the adhesives market, is slated to produce Loctite polyurethane (PUR) adhesives in Australia from the first half of 2023. The adhesives will be manufactured in Kilsyth, Victoria, to serve the engineered wood industry across Australia and New Zealand.
Henkel strengthens strategic positioning with new corporate brand identity
Henkel has strategically evolved and redesigned its global corporate brand identity, together with MetaDesign, the brand consultancy of Publicis Groupe Germany. Henkel strengthens the strategic positioning of the corporate brand as a pioneer with responsibility for the good of future generations expressed by a dynamic new appearance. A clear brand architecture and flexible design create a modern and consistent brand experience.
Henkel invests in hardwood technology start-up 3RT
Henkel Adhesive Technologies strengthens its capabilities for timber construction solutions by investing in 3RT, Melbourne, Australia. Together with partners the company has developed a robotic process to convert forest and plantation residue into high-quality and unique hardwood products.