We stand for innovation, reliability, quality, trust and competence - these are the foundations on which our business thrives. The brand’s success and its consumers’ satisfaction are the result of consistently meeting the high expectations that are expressed through the claim "Professional Hair Care for you".
The brand Schwarzkopf is a hair cosmetic brand that represents quality, expertise und innovation for more than 120 years. Schwarzkopf enjoys full trust of consumers.
Schwarzkopf stands for innovation, reliability, quality, trust and competence - these are the foundations on which our business thrives. We are driven by a passion for creating beautiful hair and this is reflected in each of our products.
For Consumers in Retail
Professional HairCare for You.
We are driven by a passion for creating beautiful hair and this is reflected in each of our products. As an umbrella brand, Schwarzkopf comprises a broad brand portfolio in the three categories hair care, hair styling and hair colouration, including legendary product brands such as Extra Care, Taft, and Brilliance. The well-known Schwarzkopf silhouette trademark is placed on every product package and appears prominently in every media activation. That inures to the benefit of every product innovation that is launched under the name of Schwarzkopf.
Our local brands
For Professionals in Salon
Schwarzkopf Professional – Together. A passion for hair
We believe in the whole - being greater than the sum of its parts. We believe in a passion shared – a passion for hair. We believe in true partnerships – a two-way relationship for life.
We are Schwarzkopf Professional and we exist for hairdressers.
Our hairdressers are at the heart of everything we do. We’ve built our dynamic business model around them. Innovative products, responsive support, expert education, accessible inspiration, genuine celebration – we offer all this and more. We measure our success by the success of our hairdressers. It’s all that counts.