Taft is the European market leader in styling, offering products that provide perfect hold all day long and in all weather conditions.

Launching in 1955, Taft introduced the first hairspray to the European market. Now nearly 60 years later, the brand continues to stand for perfect hold in every weather condition, all day long.

Taft products have become real classics in the styling market, offering basic, affordable styling solutions with 24hr hold regardless of the weather or activity. Volume, protection against drying out, long-lasting hold: every Taft product was developed to address a special hair need.

Taft's assortment of hairsprays, mousses and gels offers products specifically designed for men and women.