Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Senior Brand Manager
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About this Position
Henkel Beauty Care Professional is seeking a Senior Brand Manager to join our dynamic team. In this role, you’ll lead the strategic development and execution of brand plans that drive growth, market share, and consumer engagement. The Senior Brand Manager is responsible for shaping brand identity, positioning, and performance through effective marketing campaigns, product innovation, promotional activity and cross-functional collaboration, ensuring alignment with overall business objectives.
What you´ll do
- Develop and execute the annual brand calendar, go-to-market strategies, and 360° campaigns, including new product launches and activations.
- Leverage market insights and trends to optimise performance while aligning with global guidelines and local relevance.
- Lead clear, consistent brand communications across trade, retail, social, and digital channels; approve all creative assets and messaging.
- Manage media, trade, and stakeholder relationships to amplify brand presence and ensure premium brand execution.
- Collaborate cross-functionally with marketing, sales, education, supply chain, global teams, and agencies, lead briefings and key planning forums.
- Track and manage brand KPIs, promotional budgets, pricing, and forecasting to deliver revenue growth and ROI.
- Partner with supply chain to oversee forecasts, promotional setup, stock management, and launch readiness.
- Analyse campaign performance, competitor activity, and market data to provide actionable insights and inform future strategy.
What makes you a good fit
- Minimum 5-10 years’ experience in marketing, brand or communications role.
- Background in industries such as FMCG, beauty care, or media/creative agencies.
- Bachelor’s degree in Marketing, Business, Communications, Economics or a related field.
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Excellent communication and attention to detail, with a proactive and collaborative approach.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Flexible Public Holidays
- Company Products Allocation
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26092402
Job Locations: Australia, New South Wales, Chatswood - Sydney, NSW
Contact information for application-related questions: talent.seaanz@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English. Should I write my application in English as well?
Yes, please. As Henkel is an international company, you will be working with colleagues from all over the world, and English is our official company language. Generally, our recommendation is to please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact, it is our expectation that Henkel employees will want to grow and explore different career paths during their time with us. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and in two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
If I have questions regarding my application, who do I contact?
Our recruiting team will help you with all requests regarding your application. Contact the team here.