Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Trade Marketing Analyst - Ciudad de México
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About this Position
We are looking for a results-driven Trade Marketing Analyst to join our team in Guadalajara, supporting the execution of local marketing initiatives and driving strong point-of-sale performance. In this role, you will connect commercial strategy with execution, ensuring that campaigns, promotions, and product initiatives translate into business growth and an excellent consumer experience.
You will work closely with Marketing, Sales, and cross-functional teams, using data and market insights to identify opportunities, optimize performance, and support strategic decision-making in a dynamic and fast-paced environment.
What you´ll do
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Execute local marketing campaigns and brand initiatives aligned with the overall Marketing Mix strategy.
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Drive point-of-sale performance through initiatives focused on traffic, conversion, assortment, and sales growth.
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Analyze sales performance, campaign results, consumer behavior, and commercial KPIs to identify opportunities and generate actionable insights.
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Manage inventory performance to ensure product availability while minimizing stockouts, overstock, and product devaluation.
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Support Sales teams with promotions, execution tools, reporting, and performance analysis.
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Coordinate local product launches, promotions, pricing flows, events, and communication activities to strengthen brand visibility and execution excellence.
Execute local marketing campaigns and brand initiatives aligned with the overall Marketing Mix strategy.
Drive point-of-sale performance through initiatives focused on traffic, conversion, assortment, and sales growth.
Analyze sales performance, campaign results, consumer behavior, and commercial KPIs to identify opportunities and generate actionable insights.
Manage inventory performance to ensure product availability while minimizing stockouts, overstock, and product devaluation.
Support Sales teams with promotions, execution tools, reporting, and performance analysis.
Coordinate local product launches, promotions, pricing flows, events, and communication activities to strengthen brand visibility and execution excellence.
What makes you a good fit
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Previous experience in Trade Marketing, Marketing, Sales Operations, or related commercial areas.
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Strong analytical and execution skills, with the ability to transform data and insights into action.
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Collaborative mindset and ability to work effectively with cross-functional teams.
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Positive, flexible, and proactive attitude, with openness to feedback and continuous learning.
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Strong communication and interpersonal skills, with the ability to build trust and foster strong working relationships.
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Results-oriented profile with problem-solving capabilities and a continuous improvement mindset.
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Good digital skills, including experience with reporting and data analysis tools.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Flexible Benefits
- Meal vouchers
- Savings fund
- Friday early finish
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26095287
Contact information for application-related questions: Recruitment.LATAM@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English. Should I write my application in English as well?
Yes, please. As Henkel is an international company, you will be working with colleagues from all over the world, and English is our official company language. Generally, our recommendation is to please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact, it is our expectation that Henkel employees will want to grow and explore different career paths during their time with us. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and in two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
If I have questions regarding my application, who do I contact?
Our recruiting team will help you with all requests regarding your application. Contact the team here.