Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Assistant PR Manager
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About this position
What you´ll do
- Integrated Communications Planning & Project Management:
• Support in developing and implementing annual integrated communication strategies across brand, corporate and crisis management.
• Manage communication projects end-to-end and coordinate with cross-functional teams and external partners.
• Support PR budget planning, agency management and resource allocation. - Media Relations & Brand Communications:
• Develop and maintain strong relationships with key fashion, beauty, lifestyle, business and industry media.
• Support communication planning and execution for major brand campaigns, product launches and business initiatives.
• Identify media opportunities and proactively drive earned media exposure through interviews, features, awards and partnership opportunities.
• Monitor industry trends and provide communication recommendations to support business objectives. - Corporate Communications:
• Support profiling opportunities for senior management through media interviews, industry forums, conferences and speaking engagements.
• Develop executive communication materials including speeches, presentations, key messages, interview briefs and Q&A documents.
• Support thought leadership content development and external stakeholder communications.
• Monitor industry and competitors and provide communication insights when relevant. - Crisis Management:
• Support crisis and reputation management initiatives across HCB.
• Assist in issue monitoring, risk assessment and crisis communication preparation.
• Coordinate communication materials and stakeholder alignment during issue management processes. - Celebrity & External Partnership Management:
• Support celebrity endorsement and relevant communication projects when required.
• Coordinate talent-related activities including content production, media opportunities, events and campaign execution.
• Manage external partners and agencies to ensure smooth project delivery. - Events & Strategic Projects:
• Lead or support communication planning and execution for media events, stakeholder engagement activities, industry summits and key business projects.
• Provide communication consultation and content support across business functions when required. - Team Operations:
• Support team daily operations, including vendor management, POR/PO process and budget administration.
• Undertake additional projects assigned by line manager.
What makes you a good fit
- Experience in FMCG, beauty, luxury, consumer brands or PR agencies.
- Exposure to both Brand Communications and Corporate Communications is highly preferred.
- Strong writing and storytelling skills in both Chinese and English.
- Experience supporting executive communications, media engagement or reputation management projects is a plus.
- Strong stakeholder management, project management and communication skills.
- Mature, proactive and capable of working independently in a fast-paced environment.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26097449
Job Locations: China, Shanghai, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English. Should I write my application in English as well?
Yes, please. As Henkel is an international company, you will be working with colleagues from all over the world, and English is our official company language. Generally, our recommendation is to please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact, it is our expectation that Henkel employees will want to grow and explore different career paths during their time with us. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and in two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
If I have questions regarding my application, who do I contact?
Our recruiting team will help you with all requests regarding your application. Contact the team here.