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16 Jan. 2024 Shanghai / China
Henkel has officially opened its new Asia R&D Center for Consumer Brands in Shanghai with an investment of approximate 100 million RMB. As Henkel’s largest R&D facility in Asia, the new center will attract top scientific talent, bolster local R&D capabilities in both Hair and Laundry & Home Care, and further position Henkel consumer products at the forefront of the industry. It will contribute to agile product innovations based on local consumer habits and insights across 11 markets in Asia.
Frank Meyer, Corporate Senior Vice President R&D of Henkel Consumer Brands, remarked: “Across our illustrious 140-year history, Henkel has consistently revolutionised consumer markets, positively impacting the lives of millions through our innovative products. The new R&D center, one of our facilities integrated with consumer centers worldwide, will contribute to a robust global research network spanning Europe, North America, the Middle East, and Asia-Pacific. Anticipating the impact of this state-of-the-art facility, we aim to deepen our understanding of evolving consumer behaviours, fortifying Henkel's commitment to pioneering leading-edge technologies tailored for both local and global markets”
David Tung, Regional President of Henkel Consumer Brands Asia, said: “This investment represents a pivotal milestone as the first Asia-based R&D center supporting product development and ingredient formulation for both business categories. Leveraging unique research synergies, the center is set to shape our portfolio for higher growth, adding substantial value to the Asian market and propelling Henkel Consumer Brands to new heights.”
Occupying over 2,500 square meters of floor space, the new R&D center offers ample capacities for future growth ambitions and expanded capabilities. Built on the design concept of 'innovation, digitalisation, and sustainability,’ the R&D center features advanced equipment and encompasses comprehensive capabilities, catering to both current and future needs of Henkel Consumer Brands. It integrates six functional areas: consumer center, advance research, product development, packaging design, chemical and physical analysis, and product evaluation.
Rajat Agarwal, President of Henkel Greater China emphasised, “China is one of Henkel’s key strategic markets and plays a critical role in our regional and global business. We are continuously building our local R&D capabilities to respond to the distinctive consumer trends taking place in this dynamic market. This investment further underscores our commitment to the local market, empowering us to develop customised solutions for consumers and pioneer sustainability in China and across the region.”
Henkel opens new Asia R&D Center for Consumer Brands. From left: Frank Meyer, Corporate Senior Vice President R&D of Henkel Consumer Brands, David Tung, Regional President of Henkel Consumer Brands Asia
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