China, Shanghai, Henkel Consumer Brands

Regional Senior Brand manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Develops category strategy for APAC consumer care & styling, defines clear roadmap and growth priorities for the category and the key brands.
  • Market intelligence: familiarizes with regional and local trends, shares insights regionally, supports the ideation process.
  • Provides category expertise, runs country portfolio review and identifies white spots, builds innovation roadmap for responsible brands.
  • Executes New Product Development projects including conceptualization, validations (GOI, GOII), development and implementation.
  • Steers projects according to Henkel’s innovation process together with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) to ensure OTIF delivery.
  • Develops brand communication guideline and assets in alignment with country needs, including communication platform, brand book, KV, CI, video, PR pack shots etc., cascading to markets to ensure execution consistency.
  • Constantly communicates with markets and shares best practices.
  • Reviews local launch plan and media planning efficiency to drive awareness, consideration, conversion, and purchase
  • Launch tracking: closely monitors launch performance and coordinates with markets to seek optimization opportunity
  • Lead and guide the team to reach team goals and ensure excellent performance, coach the team for their career development


  • Master’s Degree, MBA preferred or bachelor’s degree with working experience in MKT.
  • Min 7 years’ MKT experience, with min 3 years in NPD
  • Experience with Beauty Industry preferred, or FMCG.
  • Regional experience preferred, or international exposure i.e. overseas working/study.
  • Self-motivated /resilient /logical /team player, with leadership experience preferred.
  • Fluent in English as working language.
  • Regional exposure to various APAC markets, in charge of the biggest category within Henkel Beauty Care

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 23057705
Contract & Job type: Regular - Full Time
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Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Well-being programs
Well-being programs Life insurance
Life insurance Medical insurance
Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)