China, Shanghai, Henkel Consumer Brands

Brand Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Support Mega Brand Building: Assist in the development and enhancement of Schwarzkopf's mega brand, contributing to content creation and overall mega campaign execution.
  • Retail + Professional Styling Brand Build: Oversee the branding of both retail and professional styling, ensuring brand values establishing and achieving business target.
  • Product Development & Management: Manage the NPD project of retail and professional styling products, ensuring quality, innovation, and market competitiveness.
  • Routine Category Maintenance: Maintain day-to-day operations for retail and professional styling categories, including compliance, supply chain management, and financial management etc.


  • Bachelor's degree or above, MKT/ business major preferred.
  • CET-6 is a must, TEM-8 as a plus.
  • Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams.
  • Strong creative thinking and problem-solving abilities.
  • Strong project management skill for I&R.
  • Proficient in English, with excellent writing skills.
  • A passion for branding and marketing, with a keen eye for detail and trends.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24062801
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
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Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Well-being programs
Well-being programs Life insurance
Life insurance Medical insurance
Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)