Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Content Specialist
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About this Position
The Content Specialist is responsible for defining and executing the content strategy on a quarterly basis, aligned with brand, platform, and paid/organic strategies. This role ensures that all content initiatives effectively target the right audiences, communicate key brand messages, and prioritize products to strengthen brand equity.
The position requires close collaboration with agencies, brands, and internal digital marketing and eCommerce teams, as well as strong ownership of budget management and campaign planning.
What you´ll do
- Define and execute quarterly content strategies aligned with platform requirements and overall marketing objectives (organic and paid).
- Identify target audiences, key messages, and priority products to drive brand equity and business growth.
- Ensure consistency of messaging and brand voice across all digital touchpoints.
- Manage and align with content agencies, brand teams, and internal digital marketing/eCommerce teams.
- Oversee the development and delivery of high-quality content across channels.
- Ensure all campaigns are executed on time and in line with strategic objectives.
- Plan and manage the content and marketing budget efficiently.
- Track spending and optimize investments to maximize ROI.
- Leverage knowledge of the digital marketing ecosystem to enhance campaign performance.
- Support initiatives that drive engagement, conversion, and brand awareness.
What makes you a good fit
- Bachelor’s degree in Marketing, Advertising, Communications, Journalism, Business Administration, or related fields.
- Experience in content creation, content strategy, or digital marketing roles.
- Strong understanding of the digital ecosystem, especially in content and media.
- Creativity and strong storytelling abilities.
- Excellent written and verbal communication skills.
- Strong planning and organizational skills.
- Business mindset with the ability to align content to commercial objectives.
- High attention to detail.
- Proactive and collaborative approach to teamwork.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Flexible Benefits
- Meal vouchers
- Savings fund
- Friday early finish
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26095721
Job Locations: Mexico, Jalisco, Guadalajara
Contact information for application-related questions: Recruitment.LATAM@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English. Should I write my application in English as well?
Yes, please. As Henkel is an international company, you will be working with colleagues from all over the world, and English is our official company language. Generally, our recommendation is to please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact, it is our expectation that Henkel employees will want to grow and explore different career paths during their time with us. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and in two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
If I have questions regarding my application, who do I contact?
Our recruiting team will help you with all requests regarding your application. Contact the team here.