Transformation... after just one use.
Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare need, we believe that you shouldn't have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That's why our products are: Pure. Proven. Professional.
Caviar, Seasilk, Bamboo, Kendi Oil & more—these precious, sustainable ingredients deliver pure, powerful benefits. And what we leave out of our products is just as important as what we put in. We believe beauty products should be Free of Parabens, Sulfates, & other harsh or unnecessary additives.
We believe that consumers deserve high-performance products that deliver on their promises. That’s why we have spent over 15 years developing proprietary technologies subjected to intensive clinical, consumer, safety and in-salon testing. The result is state-of-the-art haircare collections that are a remarkable synthesis of nature & exclusive proprietary technologies.
Our respected credibility; the promise of transformations without trade-offs, has been the source of Alterna’s luxury haircare authority. We tapped the expertise and insights of professional stylists to create luxurious, high-performance products that meet the exacting standards of professional salons and their clients.